How do you use PR and marketing? As strategic business tools? As
buzz builders? Are you redefining a market or
de-positioning your competition? How about launching a new
product or service?
Whatever your objective, Signal Rock will deliver the right mix of services and solutions to help you reach your business goals. Our tailored programs generate real results across Business-to-Business, Consumer, and Technology industries. Here are a few of the key components (click for more information):
Branding, Messaging & Positioning
How much is your brand worth? In a word (or two): a lot. A strong brand, position and message can be one of your company’s greatest business assets and we have the expertise to help you truly leverage yours. Through a simple, yet proven process, we can create, redefine or re-invigorate your brand story. We’ll help you cut through the clutter and make existing and potential customers, investors, and partners sit up and take notice.
You’ve invested in creating the right message, now it’s time to share it with the world. But which media are the most influential for your audience, your industry, your product or service? At Signal Rock, we know media – inside and out – and we’ll determine the right mix to help you reach your specific target audience. Whether it’s broadcast, print, online or emerging media, our in-house experts have the relationships that matter most and can deliver on them.
Analysts influence the influencers – they help media determine what to write about next and they help your customers figure out what to purchase or invest in next. That’s why it’s critical to know how to influence them. At Signal Rock, we’re expert in working with analysts – from the big firms to the smaller, yet uniquely influential, shops. We make the most of each relationship so our clients benefit from the analysts’ knowledge and advice as well as their reach and impact.
You only get one shot at officially introducing your product or service to the world, so you better make it count – and that’s where we come in. Every member of the Signal Rock team knows how to create launches that make a real impact. From loud, events-driven programs to quieter, laser- focused initiatives, we can create a launch that best supports your business, customer and industry needs.
Need to make a major splash? Or reach a targeted, captive audience? Events can be your best weapon or a complete nightmare, depending on how well you manage them. Our events specialists can help you get the greatest impact and return from your events investment. We know how to create events that support your business goals without losing their creative edge – delivering memorable results for you and your guests.
• Internal Communications
• Executive Visibility
• Reputation & Crisis Communications
• Media Training
• Financial/M&A Communications
• Partner/Alliance Marketing
• Writing Support (white papers, bylines, etc.)